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The Hero Brand Identity



This wholesome, moral type has something that they believe in, and they'll never apologize for it.

They naturally show up as the 'helpers' that Mr. Rogers talks about in his famous story about how his mom told him to react to tragedy.

Their brands often feel like a friendly authority figure who works within existing systems to create change.

If this isn't genuinely your Brand Experience Identity and you build a brand that is an attempt at this experience, this is what will happen:

-You will feel underappreciated for the level of work that it takes to get the things done that you want to accomplish.

-You will struggle to see things through to completion because of the levels of loopholes required to intact change the way you want to.

-You will be exposed sooner or later for hiding behind a heroic persona, and you will receive more backlash for it than any other type.

If it truly is your type, though, thank you for doing your job, and for being able to do so much...

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